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YES, MARKETING HAS CHANGED WITH THE ARRIVAL OF THE DIGITAL AGE, BUT MAKE NO MISTAKE ...
Content Is (Still) King
Phil Friedman
WRITER, EDITOR, BLOGGER, MARKETER, FUNNEL BUILDER
PROVIDING A STEADY FLOW OF AUTHENTIC, AUTHORITATIVE CONTENT THAT CAPTURES EARNED TRAFFIC STILL REQUIRES MORE TIME AND EFFORT THAN MOST SMALL BUSINESSES CAN SUSTAIN — WHILE GENERATING PAID TRAFFIC IS TOO COSTLY.
Well, not to worry ...
Whether you're a solopreneur or other small business operator,
you can find marketing help right here!
No, I don't wear a cape. Nor am I faster than a speeding bullet. But I do produce crisp, engaging, credible copy and content that cost-effectively earn you heightened online visibility and authority, as well as increased customer/client loyalty.
I'm the author of more than 1,500 published feature articles, columns, both short- and long-form posts, white papers, business plans and reports, covering a wide range of topics in both print and digital media.
My Topic Specialties Include:
► Boating and yachting
► Outdoor recreation
► Active lifestyle
► Uncommon luxury goods and services
► Small-business management, start-up, and turnaround
► Micro-entrepreneurship
► ... and more.
My established audience is comprised of 40,000+ subscribers and followers across multiple social media and website channels. Combined with an additional 88,000+ members and subscribers to online groups I manage, this stable, organic readership forms a solid launch pad for marketing campaigns that gain wider reach, positive online exposure, and leads for my clients.
Moreover, when you deal with me and my boutique marketing/consulting firm, you're assured that your needs and requirements will be attended to on a priority basis and not lost or trampled underfoot in a rush to serve a parade of demanding, higher-ticket clients.
For full details and/or to schedule a free,
no-obligation, 1/2-hour exploratory consult via Zoom...
Use the form below to get a digital portfolio of work samples, as well as a detailed profile of my background and experience. It won't cost you anything, other than a bit of your time, to explore how I can help you grow your business through cost-effective converting content that works organically across multiple social media channels.
What Some Other Professionals Say About My Work
"This is one of the best articles on this topic I’ve ever read. Having worked for NMMA for 17 years and overseen more than 275 boat show marketing plans (most likely a world record), I can say that I’ve seen a lot of articles on the subject. I remember reading this back when you first published the piece, and I saved it because I thought it was exceptionally good. My intention was to send copies to friends in the market and/or link to it if the topic ever came up in my current marketing role."
Carl Blackwell, former CMO, National Marine Manufacturers Association (NMMA)
"As a journalist in specialist subjects … I always turn to Phil when seeking advice and sound comment. He understands his subject matter and is an expert in his field of superyacht consultancy...."
"Phil has the innate ability to understand not only how to properly position a product … but also has the ability to take high tech mumbo jumbo and make features, advantages and benefits resonate...."
"Having been involved with large yacht building … I understand [Phil’s] Ten Golden Rules better than most. It is the most sensible advice that I have read … should be essential reading for all involved...."
Harness the Powerful Content Resources
That I Can Put at Your Disposal
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MORE ABOUT MY BACKGROUND
During 25+ years in the marine industry, I’ve worn numerous hats — as a marine marketer and ghost writer, boating magazine writer/editor, yacht designer, boatbuilder, marine operations and business manager, marine industry consultant, yacht surveyor, and industry educator.
I’m also trained and experienced in interest-based negotiation, mediation, and cost-effective alternative dispute resolution for parties in the marine sector. In a prior life, I taught logic and philosophy at university.
If you'd like to talk more about your needs or problems and how I can help you grow your business, use the following form to set up an appointment for a FREE, no obligation 1/2-hour one-on-one Zoom video call:
Get To Know Me Better
AND WE CAN GET TO WORK "CRUSHING IT" WITH YOUR CONTENT MARKETING CAMPAIGN !
